Single Lane Ahead: The Convergence of ABM & Demand
B2B Marketing Exchange
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Bringing Demand and Insight Into One
Five years ago, it just didn't make sense to think about converging a b m and demand programm. The benefit comes from consistent experiences for your prospects and customers. Having separate silos of reporting is wholly inefficient. We need a single lens into customer engagement and the performance and value were provided to our organizations. On the people's side, you'll sens a theme - we can be more effective if people have a broader skill set,. If they 're not pigeon holed into specific s or n abi motion.
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