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Building a Discoverability Platform for Email Marketing
I've seen as many sales of my courses and my membership community on Twitter this year as I have through email. So double click on Twitter because if you're able to create momentum on Twitter, it's public. If your goal is to grow your email list, the way to do that is not writing great emails. The people who are growing huge email lists are building audiences on a discoverability platform and then bringing them over to email.