11min chapter

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Electioncast: Sunak v Starmer (How Do You Win A TV Debate?)

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CHAPTER

Strategic Preparation for TV Debates

Former political advisers discuss the intricate strategies and preparations required for engaging in TV debates, emphasizing the importance of understanding opponents' policies and speech patterns. The chapter delves into tailoring responses based on debate formats, anticipating attacks, and the impact of media coverage on public perception. It highlights the strategic challenges faced during debates, the significance of even minor moments, and the necessity of clear communication of party plans to the public.

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