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7. Determining the Size of a Market

The Bootstrapped Founder

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Advertising on Podcasts and Conferences

The easiest way to find out numbers here is to ask for the number of magazines they actually circulate. That can be often done by asking to publish ads in one of the next issues, or just asking for the cost of an ed and the number of people it will reach. Conferences are staple in the enterprise world. Often just looking at the vender map of a conference will give you great insight as to the size of the anies,. Their position in the market and the kinds of customers they serve.

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