2min chapter

The So What from BCG cover image

Economic Uncertainty Can Be Your Friend

The So What from BCG

CHAPTER

The Next Big Thing?

More than half of the Fortune 500 was founded during recessionary times. "There's actually reason to believe that difficult economic times breeds innovation or necessity is the mother of invention," he says. The next big thing doesn't have to come from Zuckerberg and Hewlett Packard, but it can come from large organizations as well. 'That willingness to actually experiment is a beautiful thing, especially in uncertain times'

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