How Do You Decide Who's Worth Going After?

How do you decide who's worth going after? Is it out marketing campaigns and drip campaigns? Maybe you can explain to people what those things are, if they don't know. Aminacan: We're evolving as we go. But we're at the stage where we haven't assigned sales raps to geographic territories. And so we're still round robining in bound leads a but in order to start a proactive, more outbound focus motion.