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The Relationship Between Social Status and Value
The part of your brain that processes social status also processes rank ordering. Rich, high status people get the most valuable things; there's a very tight relationship between social status and value. Would you rather be rich or know how to generate money? If you had to pick one of those, now this is a tough one. And so it looks like human beings have selected each other quite tightly for intelligence and conscientiousness and trait creativity.