The Importance of a Brand Pivot

Bud Light is a shrinking portion of the alcohol market. The brand has always been marketed to white male middle aged customers. Alyssa Heinershide who was hired, I think in 2022, just to freshen up the brand. Right-wingers locate a podcast interview with her from March where she said she wanted to bring an image of inclusivity to what she called a traditionally fratty and out of touch brand.