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The Problem of Consent Bundling
I think that it certainly does look like businesses are being pushed towards consent, at least for the kind of data processing that authorities perceive as having significant privacy impact. But the problem with consent is that it's really not easy. So we have an issue of how to find the balance between providing too much technical detail so that user wouldn't understand it because it's too technical. And on the other hand, you can be too general and simplify too much so that a user will not be adequately informed.