Business Weekly
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How to Stop Fake Positive Reviews on Amazon
Sellers are employing dodgy tactics to create or entic looking positive reviews on amazon and other on line market places. It's becoming an industry in its own right, says Nina barty from the consumer rights group witch here in the u k. With so much money to be made, stopping the fakers is a huge challenge for e commerce platforms. But at what point do fake reviews make the whole system meaningless? Saud chalifa is ceo of fake spot, a company that uses artificial intelligence to help consumers bogus reviews. He says the system is getting close to the point of collapse.
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