How Do You Decide to Go After Hunters?

I think the intition is that let's go bigger. Let's try to grow the market. Lets expand into more markets. But you went the opposite way and narrowed in on a specific market. How did you specifically choose to go after hunters? In the beginning, i was trying to sell ebikes to everybody,. So decided arly on to just go deeper into that specific areaan it's a decision that can be difficult when you are avaint. Saying that you want to narrow in on a market was a difficult logistically sunning up anything new.