Do You Know How to Reach the Consumers?

The s ben mentione soda category is a forty billion dollar category, and we're a long way off. The key one is interest in digestive health increased by three thousand % through the pandemic. We can no, no amount a markeding budget dictates ta shift it. It's a kind of cital tren a macro trend. There's an element luck, and there's an element of being grounded in, you know, science and where things will inevitably go. So ye, i think there will be an increasing challenge.