3min chapter

The MapScaping Podcast - GIS, Geospatial, Remote Sensing, earth observation and digital geography cover image

All Of The Places In The World

The MapScaping Podcast - GIS, Geospatial, Remote Sensing, earth observation and digital geography

CHAPTER

The Importance of Chain Stores in Data Analytics

A Starbucks does not exist in your database so for the first time it's been seen in your data set do you just automatically populate that with all the stuff that you know about the other Starbucks? "Our chain system kind of knows we classify chains in that way and then we'll use that knowledge to decide what is rendered to a customer or user" The hardest to get data for are the regional chains. It's very difficult to get that broad local chain coverage across the globe in a way that makes the products feel authentic for users, he says.

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