4min chapter

Teams at Work by BUNCH cover image

Episode 36: Knowledge is NOT power - the ability to communicate it is

Teams at Work by BUNCH

CHAPTER

How to Engage the Storytelling Mind

"We spend 100% of our time on the content, right? 100% and I think just as much as anyone, I think we need to be spending more time on the delivery," he says. "Telling a story simply means this: The human brain to keep it really simple, there's three areas that you need to captivate in order to get someone to listen, care about your information and act on it." 'Survival first emotion then ontological' is his top tip for storytelling.

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