The common pattern is that these people focused on perception but if you look at cases where they've built really great long lasting value often the perception in the beginning was bad. So when you're making a decision focus on value think in the long term how will this be weighed and make your decisions based on what it's going to be when it's weighed. so that's it for date today's video how to not get screwed over by shining objects by one inverting your philosophy two finger off the trigger three slow down four let the universe scream at you five distance from hype six regain your sanity seven cross pollinate sources eight out of sight out of mind and nine focus on value and weighing things.
Do you get distracted by shiny objects? Always looking for something new to replace the thing that was new yesterday? (yes, you're crazy). At its core, shiny object syndrome (SOS) is a disease of distraction, and it affects entrepreneurs specifically because of the qualities that make them unique: High motivation, crave new technology, new developments, and no fear of starting new things. It's called shiny object syndrome because it's the entrepreneurial equivalent of a small child chasing after shiny objects. Once they get there and see what the object is, they immediately lose interest and start chasing the next thing. For entrepreneurs, rather than literal shiny objects. Shiny objects may be business objectives, marketing strategies, clients or even other business ventures. In today's podcast, I show you how to BEAT the shiny object syndrome by implementing 9 practical steps you can take immediately.
Full blog post here: https://www.consulting.com/channel/shiny-object-syndrome-the-cure