Episode 214 of The Hitstreak, a podcast where we talk about anything and everything!

This week we are joined by the Director of Marketing for the Nashville Stars, Will General!

Episode in a Glance:

In this episode of The Hitstreak, I sit down with Will General, the Director of Marketing for the Nashville Stars, discussing the future of Major League Baseball in Nashville. We explore the rich history of baseball in the city, the importance of community engagement, and the efforts to build a brand that honors the legacy of the Negro Leagues. Will shares insights on marketing strategies, the design of a multi-use venue, and the significance of local ownership and celebrity endorsements. Our conversation emphasizes the excitement surrounding the Nashville Stars and the collective effort to bring Major League Baseball to the city.

Key Points:

- The Nashville Stars aim to honor the legacy of the Negro Leagues.

-Community engagement is crucial for building a fan base.

- The demand for Major League Baseball in Nashville is strong.

- Marketing plays a vital role in the success of sports teams.

- A multi-use venue will enhance the fan experience.

- Local ownership is key to the Nashville Stars' identity.

- Youth engagement is essential for the future of baseball.

- The Nashville Stars are committed to being a community-driven team.

About our guest:

Will General is the Director of Marketing for the Nashville Stars, where he leads brand growth, fan engagement, and market visibility in the organization’s pursuit of Major League Baseball. He brings experience from national brands such as Red Bull and Molson Coors, where he managed national brand activations, athlete partnerships, and grassroots campaigns that connected sports, culture, and community.

With the Stars, Will has overseen merchandise launches with New Era that sold out in all 50 states and several international markets, helping establish the Stars as both a baseball and lifestyle brand. He has also driven the organization’s digital growth to more than 100,000 followers through creative storytelling and interactive content. Will collaborates on partnerships with corporate sponsors, community leaders, and the Negro Leagues Baseball Museum to ensure the brand honors history while inspiring future fans.

His focus on innovation and community connection continues to position the Nashville Stars as one of the most exciting sports and entertainment initiatives in the country.

Follow and contact:

Instagram: @nashvillestars

starsbaseball.com

**Once the goal of 2.5 million members is met, 1,000 limited-edition T-shirts and the unreleased song will be sent, along with the first 1,000 full dental care awards!**

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