2min chapter

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The nudge behind this $200k side hustle

Nudge

CHAPTER

How to Handle Demand for a Side Hustle Project

When he launched the lab, Jay knew a big part of the promise I'm making is direct access and support from me. When we got to about 50 people, I started to have a sense for what can I sustain with this promise? And 200 felt like the right number. What was important to me was again, maintaining my relationship to the thing.

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