Early Adopters - Do You See That?

The consumer is starting to choose different things in the supermarket. I think covid really exposed a lot of what was going on in the food system and gave people a chance to educate themselves more about that supply chain. So i really now think you're seeing the demand, not only from subscription, on line subscription for food has gone through the roof. And we have a large l p that's a big supplyer to whole foods that just showed us their supplier deck, or presentation for 20 22. And they're making room for up to 30 % of their shelf space for regenerative products.

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