Tanmay Bhat's Best Interview Ever
The Aarthi and Sriram Show
00:00
Does Coffee With Current Really Move the Needle?
I think it affects the industry folks a lot because I think gatekeepers of brand money are the slowest to catch on to what's actually working. You know, not most people, you know, even like big celebrities don't get to go on coffee with current very limited episodes. Even though it doesn't actually move the needle, it's just a psychological thing. This is why YouTube needed to crack YouTube originals because everybody then wants to go to Netflix or Prime after YouTube. After a million in India, the creators are like, when will I have my own YouTube partner that I can call?"
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