Introduction

The e-commerce playbook podcast is brought to you by Parker, the credit card that's built for e-commerce with no interest and no hidden fees. Unlock up to 80% of your monthly sales to finance your holiday ad spend with the link at the show notes or at getparker.com. Richard Gaffin: We're talking about we're going to do another installment rather in our semi regular series, Breaking Down, the Enterprise Scaling Guide. Taylor Holiday: You need to keep your active customer file growing as you grow the business generally.