#156 Saying "no" to something good — Jenny Blake on the inner CFO, spending every penny just to try, working at Google, running towards something vs. running away, creating assets for yourself, making yourself discoverable, and seeking advice from "friendtors"
The Pathless Path with Paul Millerd
Understanding Shiny Outcome Syndrome and the Power of Word-of-Mouth Marketing
This chapter explores the concept of 'shiny outcome syndrome' and emphasizes the value of understanding the game people are playing. They also discuss the importance of creating moments of delight, giving away knowledge, and the power of word-of-mouth marketing.
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