Firewalls Don't Stop Dragons Podcast cover image

Tomatoes & Telegraphs

Firewalls Don't Stop Dragons Podcast

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What's the Biggest Change in Consumer Perception?

There was this huge boom in cook books that had recipes about tomatoes. People even started making tomato jelly and tomato pie and tomato whisky. So the dynamic that's interesting is, as a consumers, thinking around tomatoes was starting to change. And we think these dynamics map really well on to the present day landscape of information and security issues among the general public. But what this story tells us is that a massive change in consumer perception and behavior is possible.

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