Using Data to Acquire, Engage and Retain Banking Customers
Banking Transformed with Jim Marous
00:00
How to Build a Better Relationship With Customers
The best place to start, if it's with us or another partner, or you do it internally, map out your customer journey for your different cohorts of customers. And then I want to look at the various customer journeys from maybe the first time they're referred or hear about us or inquire to lifetime relationship and where all of the gaps are. Any size organization can make massive improvements on their current state from a $500 million institution to a $100 billion institution. We see projects and really meaningful progress that that when I say progress, I mean actual ROI business impact,. You're seeing that turn out into additional customer revenue.
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