How Do You Know When You Can Move the Next Tier?

The natural tier really is based on your website's kind of total traffic. Is does that need to be topically specific, the traffic that I get, or is it website specific? Kyle: What I really try to do is I create pages that are supporting pages and they only live to support that target page. And so as they get those clicks and impressions, and rank for keywords, they build their own strength.