
Starbucks #RaceTogether Campaign Backfires (2015)
This Day
The Challenges of Conversations in Public Spaces
This chapter examines the challenges of Starbucks' #RaceTogether campaign, which sought to initiate conversations about race in a coffee shop context. It critiques the impracticality of discussing sensitive topics in a fast-paced environment, while emphasizing the need for nurturing relationships before tackling such deep discussions.
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