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15min chapter
S9 E5: The State of DPA: Why and How It’s Growing (with Dan Pantelo, Founder of Marpipe)
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Mastering Dynamic Product Ads
This chapter dives into the complexities of running dynamic product ads (DPA) effectively, particularly through catalog ads. It covers best practices for managing product feeds, optimizing ad formats, and the importance of adapting creative strategies for seasonal sales. The discussion also highlights recent trends in automation and AI in advertising, emphasizing the evolving landscape of DPA across social media platforms.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode