#30 - Building a Retail Empire and Leveraging Viral Social Media Content | Brittney Saunders
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Evolution of a Retail Empire
From humble beginnings in spray tanning to growing a successful women's fashion empire, this chapter traces the journey of the speaker's retail business empire. Starting with content creation collaborations and transitioning into their own venture, the speaker reflects on the importance of starting small, learning from failures, and seizing opportunities for business success. The chapter covers the challenges, fears, and growth of the retail business, from humble beginnings in a garage to opening multiple stores across different cities, all while navigating the shift in content creation focus on social media platforms.
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