The Battle for Sports Viewership and the Innovations Behind the First Down Line

The 1990s are about to end and ESPN is on a quest to strike down the competition before they can muster the strength to challenge it.

But when ESPN starts using the NFL to gouge the nation’s cable providers, Fox Sports gets an opportunity to dominate regional sports TV.

And as Fox steps up its attacks, ESPN soon discovers that it has to take drastic action to stop an exodus of viewers.

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