AI creeps in, KATSEYE milkshakes, and China says “Zaijian!” to US soybeans
The Indicator from Planet Money
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Reviving a Classic Brand: The Now-stalgia Strategy
This chapter delves into a renowned clothing brand's innovative marketing approach that merges nostalgia with contemporary styles. It highlights the brand's reinvigorated image through the revival of past ad campaigns featuring celebrities, leading to a notable sales increase dubbed 'The Gapissons'.
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Transcript
