2min chapter

eCommerce Evolution cover image

Episode 228 - The State of eCommerce, the Economy, and What to Do Next with Jeremy Horowitz

eCommerce Evolution

CHAPTER

How to Crush the Cycle of Discounting

It doesn't take very many of those cycles of discounting deeply and hitting your existing customers for them to be fully trained to just wait for the discount. And yeah, it just becomes a gnarly cycle where it's very hard to get out of one's you're being that kind of vicious cycle downward. The winners not only win then, they dominate the next decades, decades of their category industry, the market in general.

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