278: Re-envisioning the SDR role through the lens of a Demand Gen Marketer
The Predictable Revenue Podcast
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Aquia Is the Big Subscription Revenue Company
The big subscription revenue company. They do like, it's like charge a five, but for huge companies and I'm drawn a blank on the name. We interviewed them for impossible to inevitable. And they talked about their T shape funnel where their deals sit in cold or their account status is sit in cold for like three years then suddenly you're working with them again. It's not Aquia. It was the big subscription revenues company. So that they are the first company in the door before a company like say GM is thinking about adopting a recurring revenue model.
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