Starbucks with Connie Birdsall
A Change of Brand
00:00
Starbucks Coffee - The Story of the Siren
Connie: We came up with these three themes. One theme was very much focused on you know, kind of an evolution of where they were. The third direction was a complete lake, like, very modern, very different take on what the brand could be going forward. So we ed out a lot of fussiness around the brand. And so in that third system, that's what we did.We also added a superbra green to the palate to kind of complement that really dark, kind of evergreen color, which was the original green of the the programme.
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