How I Built This with Guy Raz cover image

Sir Kensington's: Scott Norton and Mark Ramadan

How I Built This with Guy Raz

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Navigating Startup Equity and Product Evolution

This chapter explores the complexities of co-founder dynamics and equity splits during the early stages of a startup, emphasizing the emotional challenges of renegotiating ownership. It recounts the journey of a specialty ketchup brand as they face unique challenges in product manufacturing, consumer perceptions, and distribution strategies. The discussion highlights the pivotal expansion into mayonnaise, which transformed the brand's identity and sales successes.

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