2min chapter

App Revenue Growth Podcast with Michael Stysin cover image

Ep.5. Google Expert on Google App Campaigns Best Practices

App Revenue Growth Podcast with Michael Stysin

CHAPTER

What Not to Do With Google Web Campaigns?

It really depends on volume. You might have a very nice CPI, but if you are not breaking even because of the volume, that wouldn't be good for you. And if you want to scale, you might have like good numbers at like 500 installs, but when you 10 times it's actually much, much more expensive to add. Yeah, so this is all about eventually ties to the unit economics and to just like the business functioning of each of your type of kids.

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