Ep.5. Google Expert on Google App Campaigns Best Practices
App Revenue Growth Podcast with Michael Stysin
What Not to Do With Google Web Campaigns?
It really depends on volume. You might have a very nice CPI, but if you are not breaking even because of the volume, that wouldn't be good for you. And if you want to scale, you might have like good numbers at like 500 installs, but when you 10 times it's actually much, much more expensive to add. Yeah, so this is all about eventually ties to the unit economics and to just like the business functioning of each of your type of kids.
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