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Marketing To The Top 0.5% of Net Worth Households (With Noah Rosenfarb)

Financial Advisor Marketing Podcast

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The Importance of Psychographics in Marketing

Psychographics are important, but psychographics are more important than demographics. A competitor can't just come in and change his or her personality overnight. You either have it or you don't. It's something that you have that's unique to you. And I think that's important for advisors to note is I wouldn't try to be a fish that flies."

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