3min chapter

How I Built This with Guy Raz cover image

Michael Kors: Michael Kors

How I Built This with Guy Raz

CHAPTER

Designing for the Cross-Generational Brand

Michael Kors has a cross-generational brand. "If you can get those three generations wearing your line, that's kind of like the holy grail, I guess, of fashion," he says. The business is very different from mom and pop to big label design.

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