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#17: Instagram Head of Design, Ian Spalter, on launching Stories and what's next for their product

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CHAPTER

Embracing Design and Customer Empathy

This chapter discusses the importance of bringing design into the conversation, focusing on empathy for the customer and the voice of the people using the product. It explores the evolution of the design process through training workshops and co-sketching. The chapter also touches on the principles behind creating a desirable wearable, challenges in behavioral change, and starting a career in the agency world versus a software company.

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