BookThinkers: Life-Changing Books cover image

73. Wayne Mullins: Author of Full Circle Marketing

BookThinkers: Life-Changing Books

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What's Hot to Day?

The new, flashy stuff, there's a lot of smoke in mirrors that takes place. The true fundamentals, even though they're probably there, get overlooked because they've hiped it up so much. Youre stripping away the fluff, stripping away all the hipe, and really focusing on what's going to drive sales. For most of the clients that we work with, that means money in the bank account. That means profit, right? And so that holds us to not caring about what the latest fat is. We don't care if quo tiktok or whatever's the latest thing. What we care about is figuring out, how do we actually drive salles

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