2min chapter

The Derivative cover image

Trends, Inflation Protection, & Getting Investors to the Finish Line with Eric Crittenden of Standpoint

The Derivative

CHAPTER

Exploring Human Behavioral Tendencies and the Need for Appealing Formats

This chapter discusses how humans often find ways to make things more appealing or palatable, even if it is not necessary, and how people tend to revert back to their hardwired emotional behaviors despite being trained otherwise.

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