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Indistractable: How to Control Your Attention and Choose Your Life with Nir Eyal: An EOFire Classic from 2019

Entrepreneurs on Fire

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The Psychology of Distraction Is Not New

Socrates and Aristotle talked about the nature of Acracia, this tendency that we have to do things against our better interest 2,500 years ago. So humans have been distracted for a very, very long time. What's new is that the opportunity to escape an uncomfortable reality has never been easier. And so if you don't understand how to be indestractable, they're going to get you.

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