4min chapter

The Jordan Harbinger Show cover image

338: Ozan Varol | How to Think Like a Rocket Scientist

The Jordan Harbinger Show

CHAPTER

What if We Did the Reverse?

The next time you're tempted to adopt a common best practice or industry standard, reframe the question by asking what if I did the reverse? GPS was founded in the aftermath of Sputnik. Patagonia ran an ad campaign that asked people to buy less on Black Friday. The simple process of thinking through the opposite will jolt you out of your current perspective.

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