Inside the bizarre world of internet trolls and propagandists | Andrew Marantz
TED Health
00:00
Social Networks Need to Optimize for Maximum Emotional Engagement
Social media algorithms have incentivized this because bigoted propaganda is great for engagement. So the number one thing that has to happen here is social networks need to fix their platforms. If you see something that you think is really creative and thoughtful, you can share it even if it's not flooding you with high arousal emotion. We know the internet is just too vast and complex to be all good or all bad. There is nothing inevitable about our future. People make decisions at social media companies. People make hash tags trend or not trend. People make societies progress or regress. When we internalize that fact, we can stop waiting for some inevitable future to arrive and actually get to work.
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