How Can I Be a Good Neighbor to You?

Bryan: Be the guy who shakes their hand and says, hey, how can i be a good neighbor to you? And if you're the only one that welcomes them, guess who they're going to think of. We try to focus on that landlord when we're doing anything on that ranch. You don't necessarily want to talk about what it's going to do for you. You want to talk About What It'll Do For The Planet. Bryan: Try to figure out the heart and soul of why they bought that land or more than one generation.