2min chapter

Brave UX with Brendan Jarvis 🇺🇦 cover image

Andy Budd - Design Leadership is Poker not Chess

Brave UX with Brendan Jarvis 🇺🇦

CHAPTER

Design as a Counterweight to the Dominant Culture That Favors Speed Over Thought

There's definitely a pervasive business culture globally at least in New Zealand that favors speed over thought. I was curious about your perspective here as to whether or not there is a role for design to be somewhat of a counterweight to the dominant culture which does favor just you know getting the light bulb and screwing it on. And actually if there was any benefit that you see in a commercial context from design intentionally slowing things down to encourage a more considered approach to decision making. You've put this down to previously that it's our inability to really grasp the concept of opportunity cost.

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