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“They Live” is fear of Reagonomics

Alienating the Audience

CHAPTER

The Ideology of John Carpenter

"It's about yuppies and unrestrained capitalism, a primal scream against Reaganomics," he says. "The average person in the lowest quintile of the American body has air conditioning, a microwave, an oven, a refrigerator, a television and a car." Americans pay about 7% of our annual income on groceries, which is the lowest in all of human history,. If you go back to 1900, we were paying either 50% or 3.25% of our income on groceries. 'My grocery store is more impressive than the entire food stuff of Versailles'

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