
Evolution of Product Innovation in the AI Era
Banking Transformed with Jim Marous
00:00
Empowering Innovation Through Consumer Engagement
This chapter delves into the critical role of consumer engagement in product innovation, advocating for collaboration across various organizational teams. It highlights the challenges posed by outdated technology and emphasizes the need for banks to modernize their systems while fostering a culture of empowerment and swift decision-making to adapt to customer needs.
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