MBA1803 Must Read: Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne
The $100 MBA Show
00:00
Webonars - The Best Platform for Your Business
This week's must read is Bluesen strategy. The book goes through the strategy of pulling off this blue ocean strategybea as they say in the book, an organization that has the confidence to make a blue ocean shift, but lacks the knowledge of how to get there is like a gambler. Youdon't wat to gamble with your business. You wanto have a strategy to implement. We know that online marketing is ten times more powerful when you add web and ours to your campaigns. But what's the right platform to use? What's the easiest? Which platforms can integrate web an aurs seamlessly into the rest of your marketing infer structure, and do it all at the right price
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