The Not So Sexy Part of Marketing

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i recently had a headline that said, the not so sexy part of marketing, but i love it. There's those certain people who just don't lke the word sexy in a headline. It used to be the case that if you put the words free in a subject line, or if you used all caps, or lots of exclamation points, or other punctuation, would block it. That's just not the case any more. I was surprised to hear that you can kind of get away with more in the headlines than than i thought you could.

On this episode of the Online Marketing Made Easy Podcast, I cover part three of a three-part Facebook marketing mini-training.

When it comes to marketing on Facebook, consider building a plan around these three phases:

Phase 1: Attraction
Phase 2: Promotion
Phase 3: Selling

In my last podcast episode, I talked about the promotion phase, where it's all about attracting quality leads through opt-ins, contests and promotions. If you missed that, or if you'd like to listen to it again, you can find it at amyporterfield.com/8.

Today's episode is all about the selling phase. The focus during this phase is turning a prospect into a loyal customer, but I have a different take on the whole selling process when it comes to Facebook - so I want you to keep an open mind because I think you can learn some valuable strategies here.

In this episode I show you how to incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).

To really drive home the importance of creating a solid email campaign for your new Facebook leads, I wanted to give you some invaluable tips, so I invited my friend and email marketing expert, DJ Waldow to come on the show. DJ has a popular website called SocialButterflyGuy.com and he's the co-author of the book The Rebel's Guide to Email Marketing. DJ is my go-to guy for all things email marketing.

In this episode, here’s what we’ll cover:

How to create email campaigns that are specifically geared to your new Facebook leads.
How to put more of your Facebook marketing on autopilot.
How to deploy an autoresponder sequence once you get a new Facebook lead (and if you don't know what that is, I'll tell you!)
A formula to ensure that you are getting the most out of the efforts you're putting into getting leads.
A common misconception about Facebook marketing.
How the right perspective will reduce the stress of selling on Facebook.
And so much more!