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Are Self-Help Books for Men?
I think the term self-help now is skews much more towards implying a female readership. Is it because men's personalities are already fully optimized? Of course. No, but I do think that there has almost always been more of an expectation on men to tough it out and not seek help. Don't be emotional and self-help, just the terminology itself can sound kind of emotional and touchy-feely to some people. It's funny that the term is both maligned in that way, but also at the same time quite edified by the culture of like anyone could be anything.