The Transaction cover image

Which Metrics ACTUALLY Matter for B2B Marketers with Ray Rike - Ep 22

The Transaction

CHAPTER

Evaluating Go-to-Market Efficiency and Sales Accountability

This chapter explores the importance of go-to-market efficiency during fundraising and strategic reviews, highlighting key metrics such as the pipeline coverage ratio. It also addresses the disconnect between sales development leaders and revenue accountability, along with the challenges of aligning sales efforts for improved performance.

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